Awards: WebMarketing Best in Industry TriHealth Power of Unity
Website Featured for Custom Branding Techniques (EKTRON)
Challenge
TriHealth needed to revamp its user experience and create a responsive web portal. The existing website was built using XHTML and was not developed within a content management system (CMS), which meant that each page had to be updated manually. Additionally, TriHealth was undergoing a company-wide rebranding, so the web and design teams were tasked with collaborating with external firms to help update the brand.
Outcome
I worked closely with the marketing and development teams to revamp the navigation and integrate our new design patterns, significantly enhancing the overall TriHealth brand. To ensure the effectiveness of our design approach and user flows, we engaged external testing firms for validation. After successfully creating a functional prototype, I partnered with the development team to facilitate the migration of over 200 pages into the new content management system (Optimizely/Ektron). This collaborative effort not only modernized our website but also improved the user experience considerably.
Results
As the lead designer on this project, I spearheaded the modernization of the user experience by developing the first responsive healthcare website, seamlessly integrated with the Ektron Content Management System (CMS). This comprehensive initiative involved a complete overhaul of the existing static website, which allowed us to implement a more dynamic and user-friendly interface. By focusing on intuitive navigation and accessibility, we enhanced the overall user engagement and satisfaction. Our new CMS not only streamlined content updates for our support team but also empowered external users with improved access to vital healthcare information. This transformation has led to a significant increase in site traffic and user interaction, ultimately positioning us as a leader in digital healthcare solutions. The project exemplified our commitment to meeting user needs in an evolving digital landscape, ensuring a robust and efficient online presence.